GreenDoor Brands is a leading private label manufacturer of natural and organic products in Canada. Our mission is to make high quality organic food affordable and accessible to everyone. We do this by removing overhead costs such as expensive marketing and branding campaigns. By shipping direct to our retailers, we eliminate much of the costs which cause organic food to be expensive.
About Us
Why Private Label?
Opportunity to offer unique products/consumer options : In response to consumer demand, retailers are developing and extending private label offerings and bringing to their stores, new lines of in-house brands to leverage changing lifestyles and to stay competitive with the competition and their popular store brands. Private label products are a foundation for higher customer loyalty and stronger profits.
Better Performance, value & Savings : For most shoppers, store brands (private label) have come to mean better choice, performance, value and savings. The Private label market share has reached nearly 25% of unit sales in the U.S. and Canada and is expanding faster than manufacturer brands. Store brands have also become important to natural and organic chains. They give them a way to set themselves apart from the competition and enable them to offer customers more choice. Consumers know they can buy a manufacturer’s brand anywhere but they can only buy their preferred in-house brand at their favourite store. Specialty and natural stores are using this to create shopper loyalty by providing high quality, affordable products available only through them.
Lower Retail Price & Higher Margins : An in-house brand allows a retailer to earn a better margin than other brands he chooses to retail because design, sourcing & distribution are done by the retailer and private label partner.